Bloemfontein is known as "the city of roses", due to it's abundance of these flowers and thus the annual rose festival.
The city's Sesotho name is Mangaung, meaning "place of cheetahs" and it has been included in the Mangaung Local Municipality since 2000
Despite being situated in an area of dry grassland, Bloemfontein more than lives up to its name. Thousands of rose bushes line the city; more than 4000 rose trees have been planted in the rose gardens in Kings Park. This passion for roses continues in industry within the city; displaying a rose in logos is seen as an emblem of pride.
Being a city that is central to both the Free State province and South Africa, Bloemfontein serves as a geographical wonder for overnight travellers. This has given much scope and attention to the accommodation, restaurant & shopping tourism industries and in the past 20 years the city has seen many tourism inspired businesses spring up.
As a city, the mood is surprisingly relaxed and stress free as few residents find themselves stuck in the "rat race" as many other residents of other cities. The city centre displays many historical buildings and the beautiful President Brand Street; its tree-lined pavements home to several museum buildings, right in the centre of the Central Business District.
The city, sixth largest in the country, the Judicial Capital of South Africa and located on the N1, Bloemfontein serves as something of an oasis, as it lies both in the middle of the Free State and country. With Johannesburg and Cape Town at great distances from each other, Bloemfontein provides the perfect stop off to break the major journey between the two titan cities.